Launch of Creating Customers for Life: A New Era in Retail Consulting
On September 4, 2025, retail industry leader Theresa Devlin unveiled her latest venture, Creating Customers for Life. This innovative consultancy focuses on fostering dynamic sales cultures, empowering leadership teams, and aiding retailers in successfully integrating AI into their operations, all while maintaining a strong emphasis on human connections in customer interactions.
Meet Theresa Devlin: A Retail Expert
With over 30 years of experience in retail, Theresa has held senior positions in notable organizations such as Ashley Furniture Industries, Best Buy, Kohl’s, Pier 1 Imports, and Winn-Dixie. Throughout her career, she has consistently driven sales growth, nurtured talent, and developed operational strategies that benefit both employees and customers.
“After decades in retail leadership,” Devlin stated, “I’ve recognized that while technology is crucial, it is the culture and leadership within retail that creates a lasting impact. In the era of AI, the human connection will be more critical than ever.”
Key Services Offered by Creating Customers for Life
Creating Customers for Life is built on three core competencies that aim to transform the retail landscape:
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Leadership Development: Equips retail leaders with essential tools for inspiring, coaching, and developing resilient sales cultures.
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Sales Culture Transformation: Assists retailers in creating workplaces where sales teams flourish, customers are valued, and loyalty increases.
- AI Adoption Strategies: Guides organizations on how to effectively integrate technology in a way that enhances, rather than replaces, personal customer interactions.
About Theresa Devlin’s Journey
In her illustrious career, Devlin has held several key roles, including Senior Director of IT Retail Program Management at Ashley Retail Headquarters. Here, she spearheaded initiatives in customer relationship management, Agile methodologies, and large-scale operational enhancements across numerous locations. As a Senior Project Manager of Sales and Operations, she was instrumental in refining processes that bolstered sales performance and operational efficiency.
Earlier positions at Kohl’s, Pier 1 Imports, and Winn-Dixie further solidified her reputation for fostering growth, profitability, and customer-focused strategies. With this extensive background, Creating Customers for Life aims to transform retail challenges into opportunities for success, focusing on leadership development, embracing AI, and crafting memorable customer experiences.
Final Thoughts
Creating Customers for Life represents a significant advancement in retail consultancy, emphasizing the role of people in an increasingly automated world. To learn more about Theresa Devlin’s innovative approach and how your retail organization can thrive, visit Creating Customers for Life.
For more insights into home design and living, check out our blog at ChatbiHouse Blog or explore our range of articles on integrating smart technology into modern living environments.
