Community Unites to Rebuild Historic Farmer’s Home Furniture Store in Soperton, Ga.
Soperton, GA — The tight-knit community of Treutlen County is coming together once again as construction begins on a new Farmer’s Home Furniture store. This development follows the devastating impact of Hurricane Helene, which obliterated the original store that served as the company’s flagship since it opened in 1949.
A Historic Significance
The Soperton location, notably the first of what has become a 265-store furniture chain across the Southeastern United States, holds immense sentimental value. Company leaders, employees, and grateful community members gathered for the groundbreaking ceremony, marking an optimistic new chapter for this small town of 6,400 residents.
Mickey Hutcheson, Executive Vice President of Farmer’s Home Furniture, emphasized the resilience of the community: “When the hurricane came and tore through this place, it left broken glass, broken walls, and broken furniture, but not broken spirits. Through the strength of this community, we are here to rebuild.”
The Aftermath of Hurricane Helene
Hurricane Helene, which struck on September 27, 2024, reduced the beloved store to ruins. Store manager Jeff Rogers, who has diligently overseen the location for 21 years, faced significant challenges in accessing the property immediately following the storm. With downed power lines and blocked roads, he reflected on his harrowing experience:
“You couldn’t call anybody, no phones were working. When I finally received word, they told me my building was destroyed,” Rogers recounted. “Getting here was awful. It was truly unbelievable.”
Emotional Connection to the Store
The hurricane’s devastation extended beyond physical property, deeply affecting families connected to the store’s history. Lea Hall, whose father, Chan Carter, was the second manager, feared personal treasures were lost to the storm. “I had to come for him,” Hall shared, describing her emotional visit. Fortunately, many valuable photographs and memorabilia were salvaged by employees, assuring their integration into the new store.
Commitment to Community
The decision to rebuild was not taken lightly. For Rogers, the company’s commitment represents a profound sense of integrity. “It’s unbelievable they’re investing this kind of money into our small town. It reflects what kind of family company Farmer’s Home truly is. Being employee-owned, it’s amazing they’ve chosen to support us this way,” he noted.
The strong sense of community has only solidified through the adversity faced. Rogers mentioned that corporate employees distributed water to those in need mere days after the storm, exemplifying the community spirit that defines both Soperton and Farmer’s Home Furniture.
A Legacy of Dreams
For Hall, the rebuilding symbolizes a dream that was established 75 years ago, deeply intertwining her family with the store. She reminisces about how the founder, Mr. Glass, felt like family. “The dream they had, the family atmosphere, and the reverence for God are constantly portrayed by this company, which is important to me,” Hall stated.
Looking Ahead
Construction of the new Farmer’s Home Furniture store is expected to be completed within 6 to 8 months. The cherished photographs and memorabilia salvaged from the original location will feature prominently in the new building, preserving the rich history.
“I’ll be relieved, really excited, and ready to go on opening day,” Rogers expressed, looking forward to resuming operations and serving the community once more.
Conclusion
The rebuild of the Farmer’s Home Furniture store in Soperton signifies more than just the restoration of a business; it represents the resilience and unity of a community determined to rebuild and grow together. The upcoming store will not only restore lost memories but also continue the legacy that started decades ago. For more inspiring stories, consider visiting our ChatbiHouse blog.
