Dusk.com Expands into Offline Retail Through Partnership with Story Homes
Fast-growing online homewares retailer Dusk.com is taking its first significant step into offline retail by partnering with housebuilder Story Homes. Following a remarkable 52% increase in orders during the fiscal year 2024, this move aims to combine the efficiency of e-commerce with tangible customer experiences.
Blending E-commerce and Real-World Engagement
Dusk.com describes their new alliance as a way to mix "ecommerce convenience with experiential touchpoints." This partnership will showcase Dusk’s diverse lineup of furniture, bedding, and accessories throughout The Spencer—a newly styled view home at Tithe Gardens in Poulton-le-Fylde, Lancashire. Visitors can explore this fully furnished model home, experiencing the quality and design of Dusk’s products firsthand, with special discounts available on selected items displayed throughout the property.
Significant Growth and Long-Term Goals
The move into offline retail comes after considerable expansion for Dusk.com, which successfully fulfilled over 950,000 customer orders in its last financial year. With no standalone physical showrooms, this collaboration marks a strategic effort to build stronger customer trust and elevate brand engagement through curated, real-world experiences.
Sian Guest, the head of brand at Dusk.com, expressed that while the company has achieved phenomenal growth, creating meaningful real-world connections is essential for an online brand. “This collaboration with Story Homes is just the beginning of our strategic initiatives, allowing customers to experience Dusk’s quality products up close. The thoughtfully designed Story Home serves as an ideal backdrop to showcase our offerings in an authentic setting,” she noted.
Features of The Spencer View Home
The Spencer view home is part of the Tithe Gardens development, which includes a variety of two- to five-bedroom homes. These properties are characterized by their spacious interiors, private gardens, and high-quality finishes. The three-bedroom model features flexible living spaces across two levels, including an open-plan kitchen and family area, a dedicated lounge, and an en-suite principal bedroom.
This launch coincides with the second phase of the Tithe Gardens development, driven by strong initial demand.
Collaboration Highlights
Richard Kitson, sales director at Story Homes North West, welcomed the opening of The Spencer view home as a significant development milestone. “Our partnership with Dusk enriches this experience by illustrating the craftsmanship and design that differentiate our homes. Dusk’s furniture and styling elevate the living spaces, demonstrating how our layouts can facilitate stylish and practical living,” he said.
Conclusion
The collaboration between Dusk.com and Story Homes represents a pivotal shift for the online homewares retailer, merging e-commerce with a tangible customer experience. As Dusk.com continues to innovate and grow, this partnership exemplifies the brand’s commitment to enhancing customer trust and engagement. To stay updated on trends in homewares and design, explore our blog for more insights: ChatbiHouse Blog.
For further reading on how to create a beautiful living space, check out our articles on transforming living spaces and creative ways to incorporate art into home decor.
