Revamped Ecommerce Platform Launched by 21Digital for Wallpaper Décor
Lancashire-based digital marketing agency 21Digital has unveiled a newly refreshed ecommerce platform designed for Wallpaper Décor, an independent online retailer specializing in high-quality wallpapers, wall murals, and decorating accessories.
Serving Homeowners and Designers Nationwide
Located in Burnley, Wallpaper Décor caters to both homeowners and interior design professionals across the UK with a carefully curated selection of wallpapers. This selection includes peel-and-stick, paste-the-wall, and luxury vinyl options, featuring styles that range from classic florals to daring geometric patterns.
Enhancing User Experience with a Modern Website
The new website aims to deliver a more inspiring and user-friendly experience, making it easier for visitors to browse and choose their ideal wallpaper. Major enhancements include:
- Streamlined Navigation: Simplified site layout for easier exploration.
- Faster Loading Times: Improved performance for a smoother shopping experience.
- Mobile-Optimized Design: Ensures accessibility on various devices.
Innovating Visualization with AI Technology
Departing from traditional lifestyle photography, the design team utilized AI technology to create over 50 realistic room mock-ups. These visuals not only assist in developing engaging content but also showcase the product range in stylistic environments. Product photography was conducted in-house, ensuring visual coherence and clarity throughout the site.
Insights from 21Digital Leadership
Sam Fletcher, managing director of 21Digital, stated, “The home and garden sector is a key specialization for us, and we’re thrilled to have collaborated with Wallpaper Décor on this project. The new site is crafted to be visually appealing while functioning perfectly, guiding customers smoothly from inspiration to purchase.”
Feedback from Wallpaper Décor’s Owner
Kashif Sattar, owner of Wallpaper Décor, expressed his satisfaction: “The new site meets our expectations perfectly—it’s visually impressive, highly functional, and significantly simplifies the process for customers to visualize our wallpapers in their spaces. Utilizing AI for room sets was a clever choice, saving us resources typically spent on conventional photoshoots.”
Kashif also praised the collaboration with the 21Digital team, emphasizing, “The process was seamless, as they grasped our vision quickly. Michael, 21Digital’s Technical Director, was instrumental in keeping everything on track.”
Comprehensive Digital Marketing Services from 21Digital
Based in Trident Park, Blackburn, 21Digital offers a full range of digital marketing services, including ecommerce development, SEO, Google Ads, social media management, and email marketing. They serve forward-thinking brands throughout the UK.
For more insights on the intersection of technology and design, you can read about the role of AI in home decor at this source.
Conclusion
The launch of the new ecommerce platform by 21Digital for Wallpaper Décor marks a significant advancement in user experience for customers seeking premium home decor solutions. By leveraging cutting-edge technology and expert design, the platform promises to streamline the shopping journey, making it easier than ever for consumers to transform their living spaces.
For more tips on interior design and decor, check out our blog at ChatbiHouse. Explore more about how AI is influencing the interior design industry with our article on AI for Interior Design.
