Kris Van Assche Launches Home Decor Line with Serax

Kris Van Assche Ventures into Home Decor with The Josephine Collection

Kris Van Assche, the acclaimed designer behind iconic fashion houses such as Dior and Berluti, has embarked on an exciting new journey in the realm of home decor. With the launch of The Josephine Collection in collaboration with Serax, Van Assche marks his debut in creating elegant home accessories.

A Tribute to Josephine

Named after his beloved grandmother, The Josephine Collection features a stunning array of vases and candy jars. Van Assche credits his grandmother for instilling in him a love for fashion and beautifully set tables. "It was she who passed on to me, in addition to her love of fashion, her love of sumptuous tables," he reveals. He further emphasizes her belief that caring about one’s appearance and preparing a captivating table display is a form of politeness.

The Collection’s Features

The collection showcases candy boxes that incorporate a blend of concrete, glass, and polished silver finishes. Each piece is a modern interpretation of classic forms. Notable designs include glass and metallic bottle-shaped vases that combine minimalism with a sculptural quality. Van Assche’s approach reflects a commitment to marrying traditional aesthetics with modern sensibilities. For instance, his innovative rectangular foot design offers a refreshing twist on conventional round bases, illustrating the contemporary flair embedded in this classic-inspired collection.

A Designer’s Journey

Before venturing into home decor, Van Assche’s illustrious career took off at Yves Saint Laurent, followed by a pivotal role at Dior Homme for four years. He launched his namesake label in 2004, focusing primarily on men’s fashion. In 2007, he succeeded Hedi Slimane as the artistic director of Dior Homme, where he served for a decade. His latest role was as artistic director at Berluti, known for its luxury leather goods and footwear. Even during his tenure at Berluti, he preserved the brand’s craftsmanship while steering it into a modern direction.

Drawing Inspiration from Nature

In his new collection, Van Assche returns to his grandmother’s vision, emphasizing the essential role of flowers in elegant home decor. He states, "If you look at the 55 collections I’ve designed over the past twenty years, it’s clear that flowers occupy a central place." He likens flowers to fashion—though not essential, they undoubtedly enhance the beauty of our lives.

Conclusion: A Modern Take on Timeless Designs

The Josephine Collection stands as a testament to Kris Van Assche’s unique ability to reinterpret classical objects through a contemporary lens. Utilizing materials like concrete, marble, and silver porcelain, he refreshes traditional themes while maintaining their elegance.

For more about Van Assche’s move into home decor, check out this article.

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