Declining Consumer Interest in Online Furniture Purchases
Overview of Changing Trends
According to a recent survey by AlixPartners, a renowned global consulting firm, there has been a noticeable decline in consumer interest in purchasing furniture and home furnishings online over the past year. This trend indicates a broader shift in online shopping habits, particularly in the furniture segment.
Key Findings of the Survey
The survey revealed that only 18% of respondents indicated they bought furniture or home furnishings online for delivery in 2025, a significant drop from 28% in 2024. This marks the first year-over-year decline in these categories since the inception of the Home Delivery Report in 2012.
Other categories experienced similar downturns, with grocery shopping remaining flat. Additionally, an impressive 97% of consumers surveyed reported that free shipping influences their purchasing decisions; this figure has surged from 67% in 2024, marking the highest awareness since 2012.
Influence of Tariffs on Purchasing Behavior
One potential reason for this decline is consumer sentiment regarding tariffs. Approximately 33% of participants admitted to delaying purchases due to tariff uncertainties, whereas 28% made purchases earlier to sidestep potential surcharge costs. Moreover, 22% reported reducing or postponing orders for items shipped directly from overseas, and 20% expressed a preference for American-made products in light of tariffs.
Chris Considine, a partner in the retail practice, emphasized, “Elevated consumer awareness of tariffs is clearly influencing buying decisions. It’s evident that people are strategically timing their purchases, with a considerable number opting to ‘Buy American.’”
Expectations for Delivery
Consumers continue to expect swift delivery, averaging 3.5 days. Notably, Generation Z members demonstrate a unique willingness to accept a longer wait, favoring retailers’ consolidation efforts. In contrast, over 37% of Baby Boomers and Generation X reported that they would abandon a purchase if their delivery expectations are not met, compared to 33% of Millennials and just 21% of Generation Z.
Conclusion
The results of this survey spotlight a significant decline in online furniture purchases, largely influenced by consumers’ reactions to tariffs and their heightened expectations for shipping. As the landscape of e-commerce continues to evolve, retailers will need to adopt strategies that align with shifting consumer preferences, especially in the competitive furniture market.
For more insights on how changing trends impact consumer behavior and e-commerce, check out latest updates on furniture trends.
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