Discovering the World of Robert Novogratz: An American Design Institution
Robert Novogratz, alongside his wife Cortney, has established himself as a significant figure in American home design. With over three decades of experience, they are renowned for crafting dynamic spaces infused with art, charm, and personality. Their homes serve as living masterpieces—colorful jewel boxes filled with cherished antiques, artistic finds, and eclectic decor sourced from diverse brands such as Paul Ferrante and Pooky.
The Novogratz Philosophy
A defining trait of the Novogratz approach to design is their practice of purchasing rundown homes in emerging neighborhoods, revitalizing them, and subsequently selling them. This trend has led the couple to shift residences every two to three years. Currently, they reside in a newly finished loft near Union Square in New York City, a project that took approximately a year to complete; however, Robert notes, “it won’t be our forever home.”
Recently, I had the opportunity to chat with Robert Novogratz amidst his busy schedule, just days after returning from France and heading off to the UK for another meeting. His world is a vibrant fusion of sculptural art and vintage treasures, with a simple guiding principle: “Design should evoke feelings, and it should be fun.”
A Journey into Design
Growing up with an artistic influence, Robert’s passion for design began early. His mother engaged in the antiques business, nurturing a love for unique finds in her children.
“I was the kid who loved garage sales, collecting an array of items—from baseball cards to comic books—I guess it was an addictive personality trait,” he reflects. As he matured, Robert shifted his focus towards art, dedicating himself to understanding it deeply. “I believe the more you appreciate and understand art, the more enjoyment it brings.”
Current Art Collecting
When discussing his current art collection, Robert expresses a profound admiration for modern works. "I gravitate towards contemporary pieces," he shares. His early admiration for artists like Damien Hirst has evolved, now focusing on emerging talents, especially Black artists like Glenn Ligon and Kehinde Wiley.
“I’m currently captivated by British painter Danny Fox, whose work resonates with humor and culture,” he adds. Robert also appreciates affordable pieces by artists such as Jimmy Lee Sudduth.
Early Inspiration and Design Evolution
Robert’s path to design wasn’t straightforward; he initially found success in finance but lacked passion. It was in the early ’90s when he arrived in New York that he witnessed a multitude of creative possibilities, prompting him to invest his bonus into a neglected townhouse in Chelsea.
Reflecting on that first project, he muses, “That experience taught me the importance of decision-making in design, especially when budget constraints are present.” The colorful taste that has become synonymous with the Novogratz brand first emerged in that classic brownstone, where they painted the exterior a light shade of yellow, creating a vibrant statement.
Memorable Renovations
Throughout his career, Robert has tackled ambitious projects, resulting in transformative designs. One of his favorites was the Nolita house, where every design choice fell into place seamlessly, even featuring a basketball court on the roof.
Conversely, he faced hurdles with the Waverly Place house in New York’s West Village, which took three years to complete. “Despite the challenges, including a landmarked building and a difficult neighbor, the finished product exceeded expectations,” he notes. “The buyers were so pleased they took nearly all our furnishings—a clear sign we got it right.”
The Essence of a Home
For Robert, what makes a house feel right is all about vibe. “A home should create an atmosphere where you don’t want to leave, suitable for gatherings, whether with friends or family.”
Referencing the renowned restaurant Balthazar, he highlights the significance of colors that evoke warmth and spirit. “That buttery yellow ceiling inspires me—design should create similar energy.”
Design Disruptors
Dubbed “design disruptors,” Robert and Cortney never set out to be labeled this way. Instead, they sought to differentiate themselves in a crowded market. “We had to carve out our unique aesthetic, which seems to resonate with clients,” he explains.
Defining Their Aesthetic
The Novogratz style is a delightful blend of eclecticism, merging vintage and modern elements to create spaces that are inviting and enjoyable. “Many beautiful spaces are colorless and lack charm—that’s not the environment I wish to curate. Fun is essential!”
Current and Future Projects
Having recently completed their loft in Union Square, Robert expresses joy in the swift project turnaround. “Although the kitchen and bathrooms are a bit outdated, I’m embracing it optimistically,” he shares. Envisioning it as a temporary vacation space next to the historic Factory nightclub, he infuses art throughout—a testament to his commitment to vibrant design.
On a personal note, he recently helped his son decorate his own New York apartment, enhancing its natural light without overspending. “Creating a welcoming and fun environment doesn’t require a fortune,” he emphasizes.
What’s Next for the Novogratz?
Looking ahead, Robert and Cortney are designing a unique private family club in Brooklyn, inspired by the Soho House but geared towards families. “Finding the right art pieces for it is a current focus, as it must reflect a fun atmosphere,” he remarks.
The Novogratz story continues to be a narrative of creativity, vibrance, and personal expression through design. Their dedication affirms that great interiors aren’t solely about aesthetics; it’s about embodying individuality and joy.
Conclusion
The journey of Robert Novogratz exemplifies the evolution of modern home design, where personality and spirit take precedence over traditional conventions. For more inspiration and insights from the worlds of interior design, be sure to explore our blog at ChatbiHouse.
For additional inspiration, check out some of our related articles on creative ways to incorporate art into home decor and 10 timeless interior design ideas for modern homes.
